by collective-admin | Sep 12, 2021 | Blog, social media
This question could be applied to A LOT of things, but in this blog post, we’re talking specifically about social media platforms and whether your business needs to be visible on all of them. There is an element of FOMO when it comes to businesses and social media. We...
by collective-admin | Aug 9, 2021 | Content Marketing, Digital Marketing, Strategy
You don’t need to know how to play chess to know that the king can only move one square at a time and must be protected, and the Queen can move as many spaces across the board that are available. The King then is more valuable but the Queen is the most powerful… How...
by collective-admin | Jul 12, 2021 | advertising
The introduction of social media revolutionised the way brands and businesses interact with their target audience, providing many opportunities to further brand reach and gain public attention. Marketing in real-time isn’t easy, it has to be done boldly,...
by collective-admin | Nov 16, 2016 | Blog
‘Dark Social’. If it sounds mysterious, that’s because it is. Well, at least if you’re an online marketer. Dark Social is a term that was coined by Alexis C. Madrigal to define content sharing activities that cannot be accurately measured by...
by collective-admin | Nov 3, 2016 | Blog
For internet marketers, getting consistent and quality click-throughs from a well-thought out campaign is the aim of the online advertising game. But once the finger-tap/mouse-click is in the bag, how do you make sure that those actions keep their value right through...
