Are AI copywriting tools the future?

Are AI copywriting tools the future?

We have kicked off 2023 with AI copywriting tools exploding into the industry, generating a considerable buzz and lots of excited chatter. Among some of us digital marketers, there is a slight trepidation – as is with the introduction of any new technology...
How to handle Black Friday

How to handle Black Friday

It’s tempting to jump on the bandwagon, but do you really need to join in the Black Friday frenzy and offer a deal? It started out as one day a year, but now Black Friday consumes the entire month of November with businesses all over the place offering discounts...