by collective-admin | Nov 24, 2022 | advertising
It’s tempting to jump on the bandwagon, but do you really need to join in the Black Friday frenzy and offer a deal? It started out as one day a year, but now Black Friday consumes the entire month of November with businesses all over the place offering discounts...
by collective-admin | Oct 26, 2022 | advertising, Blog, branding, Content Marketing, Strategy
Businesses aren’t always going to get it right. There have been times when companies haven’t read the room, have dropped a clanger or forgotten to cancel a scheduled post to social media on a day when it really wasn’t appropriate to have a certain...
by collective-admin | Sep 26, 2022 | advertising
With the current economic situation, the cost of living crisis is having a knock-on effect on households and businesses across the UK. With brands looking to plan and organise themselves ahead of Christmas (yes we know it’s early to talk about it, but we must be...
by collective-admin | Aug 21, 2022 | Blog
Every day we are exposed to a ream of content in varying formats across social media platforms, in our email boxes, via push notifications to our tablets and phones and even through our letterboxes at home. We are faced with a steady stream of advertisements, promos...
by collective-admin | Jul 25, 2022 | advertising, branding
There is a difference between building your company brand and your personal one, but sometimes it’s difficult to know where one begins and the other ends. Keeping them separate is a challenge, yet it is essential. If you are the ‘face’ of your business you want...
