Farewell Universal Analytics :(

Farewell Universal Analytics :(

Google has announced it is going to replace Universal Analytics with Google Analytics 4 meaning that you will want to make the switch (sooner rather than later) to ensure you maintain access to your historical data and that it stays intact. First released in 2012,...
Why aren’t you using PPC?

Why aren’t you using PPC?

The world of paid advertising may feel daunting, there are many ways to utilise it as part of your overarching digital marketing strategy – and in many ways, it really should be something that works in tandem with your SEO to complement your marketing efforts....
Feel-good marketing

Feel-good marketing

In the last couple of weeks, all eyes have been on the anticipated reveal of Christmas adverts from some of the largest companies and businesses in the UK. Each year there is a battle between the likes of John Lewis, Aldi, Disney, Sainsbury’s and M&S in...
Everyone’s doing it… should I?

Everyone’s doing it… should I?

This question could be applied to A LOT of things, but in this blog post, we’re talking specifically about social media platforms and whether your business needs to be visible on all of them. There is an element of FOMO when it comes to businesses and social media. We...