How to handle Black Friday

How to handle Black Friday

It’s tempting to jump on the bandwagon, but do you really need to join in the Black Friday frenzy and offer a deal? It started out as one day a year, but now Black Friday consumes the entire month of November with businesses all over the place offering discounts...
Building a personal brand

Building a personal brand

There is a difference between building your company brand and your personal one, but sometimes it’s difficult to know where one begins and the other ends.  Keeping them separate is a challenge, yet it is essential. If you are the ‘face’ of your business you want...
Staying True to your company’s USP

Staying True to your company’s USP

Whilst it’s tempting to go the whole hog when it comes to your marketing efforts, sometimes stepping back and stripping back your strategy is the way forward. There are so many branches of marketing available from SEO, web development, UI, UX, PPC, content marketing,...
Farewell Universal Analytics :(

Farewell Universal Analytics :(

Google has announced it is going to replace Universal Analytics with Google Analytics 4 meaning that you will want to make the switch (sooner rather than later) to ensure you maintain access to your historical data and that it stays intact. First released in 2012,...
Why aren’t you using PPC?

Why aren’t you using PPC?

The world of paid advertising may feel daunting, there are many ways to utilise it as part of your overarching digital marketing strategy – and in many ways, it really should be something that works in tandem with your SEO to complement your marketing efforts....