Are AI copywriting tools the future?

Are AI copywriting tools the future?

We have kicked off 2023 with AI copywriting tools exploding into the industry, generating a considerable buzz and lots of excited chatter. Among some of us digital marketers, there is a slight trepidation – as is with the introduction of any new technology...
How to handle Black Friday

How to handle Black Friday

It’s tempting to jump on the bandwagon, but do you really need to join in the Black Friday frenzy and offer a deal? It started out as one day a year, but now Black Friday consumes the entire month of November with businesses all over the place offering discounts...
Building a personal brand

Building a personal brand

There is a difference between building your company brand and your personal one, but sometimes it’s difficult to know where one begins and the other ends.  Keeping them separate is a challenge, yet it is essential. If you are the ‘face’ of your business you want...
Staying True to your company’s USP

Staying True to your company’s USP

Whilst it’s tempting to go the whole hog when it comes to your marketing efforts, sometimes stepping back and stripping back your strategy is the way forward. There are so many branches of marketing available from SEO, web development, UI, UX, PPC, content marketing,...