by collective-admin | Apr 21, 2023 | advertising, Digital Marketing, Strategy
It’s a simple question – with a complex answer. Do you know your audience? Have you gotten to grips with what drives them, what inspires them, what their pain points are, and what their needs are? Do you know their habits when it comes to looking for...
by collective-admin | Mar 23, 2023 | Blog, Digital Marketing
In our industry, there are tonnes of events to attend wonderful talks about marketing, AI, design, code, SEO, PPC and much more. With BrightonSEO kicking off next month, we thought what better than a hot list of the UK’s best events within digital marketing and...
by collective-admin | Feb 14, 2023 | Digital Marketing
There is a very powerful and FREE marketing tool that many business owners and organisations fail to recognise or leverage. Why is employee advocacy so often overlooked as a marketing strategy? Well, whilst it is free and it does yield brilliant results, employee...
by collective-admin | Jan 25, 2023 | Uncategorized
We have kicked off 2023 with AI copywriting tools exploding into the industry, generating a considerable buzz and lots of excited chatter. Among some of us digital marketers, there is a slight trepidation – as is with the introduction of any new technology...
by collective-admin | Dec 15, 2022 | Blog
As we draw to the end of the year and pen our last blog of 2023, we are looking to the future. What does 2023 hold for business? What will be trending in tech and marketing? We take a look at some items that have caught our interest for the New Year ahead…...
by collective-admin | Nov 24, 2022 | advertising
It’s tempting to jump on the bandwagon, but do you really need to join in the Black Friday frenzy and offer a deal? It started out as one day a year, but now Black Friday consumes the entire month of November with businesses all over the place offering discounts...
by collective-admin | Oct 26, 2022 | advertising, Blog, branding, Content Marketing, Strategy
Businesses aren’t always going to get it right. There have been times when companies haven’t read the room, have dropped a clanger or forgotten to cancel a scheduled post to social media on a day when it really wasn’t appropriate to have a certain...
by collective-admin | Sep 26, 2022 | advertising
With the current economic situation, the cost of living crisis is having a knock-on effect on households and businesses across the UK. With brands looking to plan and organise themselves ahead of Christmas (yes we know it’s early to talk about it, but we must be...
by collective-admin | Aug 21, 2022 | Blog
Every day we are exposed to a ream of content in varying formats across social media platforms, in our email boxes, via push notifications to our tablets and phones and even through our letterboxes at home. We are faced with a steady stream of advertisements, promos...
by collective-admin | Jul 25, 2022 | advertising, branding
There is a difference between building your company brand and your personal one, but sometimes it’s difficult to know where one begins and the other ends. Keeping them separate is a challenge, yet it is essential. If you are the ‘face’ of your business you want...
