by collective-admin | Mar 22, 2022 | digital, Uncategorized
Google has announced it is going to replace Universal Analytics with Google Analytics 4 meaning that you will want to make the switch (sooner rather than later) to ensure you maintain access to your historical data and that it stays intact. First released in 2012,...
by collective-admin | Feb 28, 2022 | Digital Marketing
The world of paid advertising may feel daunting, there are many ways to utilise it as part of your overarching digital marketing strategy – and in many ways, it really should be something that works in tandem with your SEO to complement your marketing efforts....
by collective-admin | Jan 18, 2022 | Blog, Digital Marketing
It’s tough out there. We are bombarded with 100’s, sometimes 1000’s of marketing emails a day – some relevant from companies we’ve purchased from before, offering discounts or incentives to come back – and some not so relevant (hello junk folder!) So how...
by collective-admin | Dec 9, 2021 | Blog, Digital Marketing
As we draw to the end of the year and pen our last blog of 2021, we are looking to the future. What does 2022 hold for business? What will be trending in tech and marketing? We take a look at some items that have caught our interest for the New Year ahead… The...
by collective-admin | Nov 13, 2021 | advertising, Blog
In the last couple of weeks, all eyes have been on the anticipated reveal of Christmas adverts from some of the largest companies and businesses in the UK. Each year there is a battle between the likes of John Lewis, Aldi, Disney, Sainsbury’s and M&S in...
by collective-admin | Oct 19, 2021 | branding, Digital Marketing, print
Getting started is the hardest part, but once you’re in full swing of things, that’s when it all starts to slot into place and your business can begin operating smoothly and seamlessly. Picking a company to help bring your vision to life for your new business is...
by collective-admin | Sep 12, 2021 | Blog, social media
This question could be applied to A LOT of things, but in this blog post, we’re talking specifically about social media platforms and whether your business needs to be visible on all of them. There is an element of FOMO when it comes to businesses and social media. We...
by collective-admin | Aug 9, 2021 | Content Marketing, Digital Marketing, Strategy
You don’t need to know how to play chess to know that the king can only move one square at a time and must be protected, and the Queen can move as many spaces across the board that are available. The King then is more valuable but the Queen is the most powerful… How...
by collective-admin | Jul 12, 2021 | advertising
The introduction of social media revolutionised the way brands and businesses interact with their target audience, providing many opportunities to further brand reach and gain public attention. Marketing in real-time isn’t easy, it has to be done boldly,...
by collective-admin | Nov 16, 2016 | Blog
‘Dark Social’. If it sounds mysterious, that’s because it is. Well, at least if you’re an online marketer. Dark Social is a term that was coined by Alexis C. Madrigal to define content sharing activities that cannot be accurately measured by...
