by collective-admin | Mar 4, 2016 | Blog
Starting a brand style from nothing can be difficult. But changing an established brand has its own set of risks attached to it too. When you make style changes to your branding, what you’re really doing is asking your customers to change their visual associations...
by collective-admin | Feb 9, 2016 | Blog
“Don’t take this personally but -” Start a sentence like this and there are two things you can be sure of: It is personal Personally is exactly how it’s going to be taken But what about in the world of business – when it really isn’t personal?...
by collective-admin | Jan 26, 2016 | Case Studies
The Workstation is an exciting business with an ever-expanding portfolio of offices based within prime locations. They specialise in renting out commercial properties to small businesses and freelance professionals, as well as providing virtual services such as mail...
by collective-admin | Jan 21, 2016 | Case Studies
With an already established brand and striking identity, Munchy Seeds, an independent snackfood retailer, came to Collective to see if we could help them launch the ‘Choccy’ arm of their business. For the packaging design of these chocolate coated snacks, our...
by collective-admin | Jan 21, 2016 | Case Studies
At the beginning of 2014, ITTC asked Collective to design packaging for a new range of serveware to be endorsed by the renowned French Chef and Michelin-starred restaurant owner, Raymond Blanc. The dishes were designed with vegetables fresh from Raymond Blanc’s...
by collective-admin | Jan 21, 2016 | Case Studies
Following the success of the update of the Greek Style yoghurt packaging for Yoplait, Collective was asked to create the packaging guidelines for Weight Watchers. This document is published as the recommended style guide for all Weight Watchers’ licensees to follow...
by collective-admin | Jan 21, 2016 | Case Studies
The Foresters is a pub restaurant located in the heart of Hampton Wick village, situated in between our very own Collective Creative studio and the town of Kingston-upon-Thames. With their loyal customer base, excellent reputation and huge potential to expand their...
by collective-admin | Jan 8, 2016 | Case Studies, Uncategorized
After we had created the previous packaging design of Yoplait’s ‘Greek Style’ yoghurts (also producing print ads to promote this product in the Weight Watchers magazine) we were contacted again in 2013 to take on another redesign. Yoplait were looking to update the...
by collective-admin | Jun 17, 2015 | advertising, branding, Outdoor, packaging, print, studio work
LivSmarter is a mass market weight-loss programme targeting a male audience. We created various marketing materials for this brand, but our first task was to devise a name and an identity for LivSmarter. For the logo we used a palette of navy and orange to...
by collective-admin | Mar 7, 2013 | advertising, Archive, digital design
Juno was the sleeper indie film hit of 2008. It has an excellent soundtrack on the Warner music label. We helped to promote the soundtrack with press advertising in specialist music press and national press, as well as online banner advertising.
