by collective-admin | Apr 21, 2023 | advertising, Digital Marketing, Strategy
It’s a simple question – with a complex answer. Do you know your audience? Have you gotten to grips with what drives them, what inspires them, what their pain points are, and what their needs are? Do you know their habits when it comes to looking for...
by collective-admin | Sep 26, 2022 | advertising
With the current economic situation, the cost of living crisis is having a knock-on effect on households and businesses across the UK. With brands looking to plan and organise themselves ahead of Christmas (yes we know it’s early to talk about it, but we must be...
by collective-admin | Nov 13, 2021 | advertising, Blog
In the last couple of weeks, all eyes have been on the anticipated reveal of Christmas adverts from some of the largest companies and businesses in the UK. Each year there is a battle between the likes of John Lewis, Aldi, Disney, Sainsbury’s and M&S in...
by collective-admin | Jul 12, 2021 | advertising
The introduction of social media revolutionised the way brands and businesses interact with their target audience, providing many opportunities to further brand reach and gain public attention. Marketing in real-time isn’t easy, it has to be done boldly,...
by collective-admin | Jun 17, 2015 | advertising, branding, Outdoor, packaging, print, studio work
LivSmarter is a mass market weight-loss programme targeting a male audience. We created various marketing materials for this brand, but our first task was to devise a name and an identity for LivSmarter. For the logo we used a palette of navy and orange to...
