by collective-admin | Jul 12, 2021 | advertising
The introduction of social media revolutionised the way brands and businesses interact with their target audience, providing many opportunities to further brand reach and gain public attention. Marketing in real-time isn’t easy, it has to be done boldly,... by collective-admin | Jun 17, 2015 | advertising, branding, Outdoor, packaging, print, studio work
LivSmarter is a mass market weight-loss programme targeting a male audience. We created various marketing materials for this brand, but our first task was to devise a name and an identity for LivSmarter. For the logo we used a palette of navy and orange to target a... 