by collective-admin | Dec 9, 2021 | Blog, Digital Marketing
As we draw to the end of the year and pen our last blog of 2021, we are looking to the future. What does 2022 hold for business? What will be trending in tech and marketing? We take a look at some items that have caught our interest for the New Year ahead… The...
by collective-admin | Nov 13, 2021 | advertising, Blog
In the last couple of weeks, all eyes have been on the anticipated reveal of Christmas adverts from some of the largest companies and businesses in the UK. Each year there is a battle between the likes of John Lewis, Aldi, Disney, Sainsbury’s and M&S in...
by collective-admin | Sep 12, 2021 | Blog, social media
This question could be applied to A LOT of things, but in this blog post, we’re talking specifically about social media platforms and whether your business needs to be visible on all of them. There is an element of FOMO when it comes to businesses and social media. We...
by collective-admin | Nov 16, 2016 | Blog
‘Dark Social’. If it sounds mysterious, that’s because it is. Well, at least if you’re an online marketer. Dark Social is a term that was coined by Alexis C. Madrigal to define content sharing activities that cannot be accurately measured by...
by collective-admin | Nov 3, 2016 | Blog
For internet marketers, getting consistent and quality click-throughs from a well-thought out campaign is the aim of the online advertising game. But once the finger-tap/mouse-click is in the bag, how do you make sure that those actions keep their value right through...
by collective-admin | Oct 10, 2016 | Blog, Uncategorized
Last week, Facebook launched its latest leap on the road to world domination with its new ‘Marketplace’ feature. Facebook Marketplace – Background It was developed following Facebook’s observations that more than 450 million of its 1.71 billion (and counting)...