How Food Packaging Design Can Influence Taste

How Food Packaging Design Can Influence Taste

Can packaging really affect the way something tastes? Coca Cola probably think so, especially following their less than successful introduction of a special edition white can in 2012 which was designed to raise funds for endangered polar bears. Soon after the...
4 Recent Changes to Facebook

4 Recent Changes to Facebook

And what they mean for Social Media Marketing Facebook never stands still for too long – and neither can it afford to. As a pioneer of the social networking age and the platform with the most active users worldwide (as shown in the graph below) it faces fierce...
Is it time to change your logo?

Is it time to change your logo?

Starting a brand style from nothing can be difficult. But changing an established brand has its own set of risks attached to it too. When you make style changes to your branding, what you’re really doing is asking your customers to change their visual associations...
Business – Don’t Take It Personally

Business – Don’t Take It Personally

“Don’t take this personally but -” Start a sentence like this and there are two things you can be sure of: It is personal Personally is exactly how it’s going to be taken But what about in the world of business – when it really isn’t personal?...