by collective-admin | Jan 25, 2023 | Uncategorized
We have kicked off 2023 with AI copywriting tools exploding into the industry, generating a considerable buzz and lots of excited chatter. Among some of us digital marketers, there is a slight trepidation – as is with the introduction of any new technology...
by collective-admin | Mar 22, 2022 | digital, Uncategorized
Google has announced it is going to replace Universal Analytics with Google Analytics 4 meaning that you will want to make the switch (sooner rather than later) to ensure you maintain access to your historical data and that it stays intact. First released in 2012,...
by collective-admin | Oct 10, 2016 | Blog, Uncategorized
Last week, Facebook launched its latest leap on the road to world domination with its new ‘Marketplace’ feature. Facebook Marketplace – Background It was developed following Facebook’s observations that more than 450 million of its 1.71 billion (and counting)...
by collective-admin | Aug 22, 2016 | Blog, Uncategorized
According to Forbes, 90% of all business startups fail. It’s a statistic enough to make anyone on the verge of a new business venture shudder to their very core. But why does this surprise/shock? Failure is, after all, a very real possibility. And despite what you...
by collective-admin | Jan 8, 2016 | Case Studies, Uncategorized
After we had created the previous packaging design of Yoplait’s ‘Greek Style’ yoghurts (also producing print ads to promote this product in the Weight Watchers magazine) we were contacted again in 2013 to take on another redesign. Yoplait were looking to update the...
