Getting started is the hardest part, but once you’re in full swing of things, that’s when it all starts to slot into place and your business can begin operating smoothly and seamlessly.
Picking a company to help bring your vision to life for your new business is tough – it’s a competitive market, we’re not going to lie. But it’s important to select a company that you feel works for you. Take a good look at their portfolio, examples of their work and don’t forget to read the customer reviews.
Once you have selected a company to help your business become a reality, it’s important that you treat it as a partnership. Working together to create a unique and stand-out offering, that will blow your competitors out of the water.
Collective Creative can help put together a list of items that you might want to be included in your package, from digital assets through to print and design. Don’t forget, your brand is an ever-changing and evolving thing, not something that should be stagnant. Reassessing your marketing materials and giving them a refresh every so often is healthy and a great strategy.
So how can Collective Creative help you get your business off the ground?
We have a range of services that we offer to help provide the full package that a new business needs in order to get started. This includes creating your brand and your ‘digital hub.’
Underneath this umbrella falls your logo, digital and print artwork, your brand identity and guidelines. We can work with you to create a whole host of materials meaning that you have everything you need from business cards and flyers through to digital assets including branded powerpoint decks and social media branding. There is a lot that comes under brand and we can assist with it all so that you have a full armoury of assets at your disposal.
Under this category, we can assist you by creating a brand new website for you to showcase your services or products. We not only build websites that look good and function well, but we also have expertise in hosting services as well as helping you optimise your website for search engines with our SEO services. We build our websites in a content management system that is easy to use, meaning that you can keep your website up to date and add new products, services and news articles as and when you need to.
There are far too many things to list, but using our expertise we can make sure that your business has everything it needs to succeed. We can help with name suggestions, checking the availability of the name as well as domains and lots more. We take the competitor research and ideas that you bring and help create that vision into a fully-fledged plan that you can move your business forward with.
The Checklist for Start-Up’s
The very basic needs of a start-up can be listed below.
Create your branding –
Your business needs a strong visual brand. Your logo is the starting point. You want your logo to be striking, memorable and you want it to stand out. The brands that achieve this become familiar, meaning that whenever their logo shape, colours or font appear, they are instantly thought of.
Selecting your brands colour palette is something that should be done with consideration and thorough research.
The typeset and font should fit with your target market and the audience you are attempting to attract. Think about how your logo will translate into print, as well as on digital assets.
You will need your logo in a number of formats including high-resolution versions for print and digital formats for social media profiles, email newsletters, favicons and more. So your finished logo will need to adapt well for different uses.
Build a website –
Your business needs a ‘home’ where people can find out more information, browse your products or services and use to contact you or interact with your brand. The idea is to attract your target audience to come back time and time again!
A lot of thought needs to go into your website. From the sitemap, through to the UX (user experience) – the entire digital offering needs to be tailored to your audience and consider their journey as a customer/client.
Having a website with up to date information, regularly added content or articles and links to social media shows that your brand is constantly on the go and is active.
You will also need to consider an SEO strategy to enable your website to rank well in search engines and to be easily found for the keywords and phrases you’d like your brand to be found for. There are lots of ways you can optimise your site to bring in a healthy stream of traffic in.
Get Social –
Social media is a free tool to market and advertise your product or service offering. So it’d be silly to miss out! Be selective about the social media platforms you open an account with. You don’t need to be on all of them! Just the ones that are relevant and will provide a benefit to your business. Think about where your target audience spends their time, what they are doing on that platform and whether you need a presence there.
Once you’ve done that you need a strong editorial calendar, with planned out content that is scheduled to go out frequently. Out of date or inactive social media accounts are worse than not having them at all. If you’re going to be present on social media, you need to make sure they are kept up to date, and kept fresh with regular posts and content sharing.
We offer the complete package on and offline – meaning that we are a full-service agency that you can rely on.
If you’d like to discuss your requirements with us, we can absolutely create a plan for the package you need. Whether you want to start off with the basics to get up and running, or you want the full package to cover all aspects of your digital and print needs… we’re here to talk.