See Mee London

See Mee London is an innovative clothing company that manufactures hats and scarfs using special materials that glow when light is shone on them.

For the design of their logo, white against black seemed the obvious choice of colour-scheme for a brand concerned with providing light in the dark. Similarly, the use of clear and easily readable font continued the theme of visibility. This theme is, again, reiterated with the inclusion of an eye-shaped design in the centre of the logo. This design is also based on the wool symbol seen on the care labels inside clothing, indicating the material used in their products.

Once the logo was finalised, we designed and printed business cards for See Mee London.