Building a personal brand

Building a personal brand

There is a difference between building your company brand and your personal one, but sometimes it’s difficult to know where one begins and the other ends.  Keeping them separate is a challenge, yet it is essential. If you are the ‘face’ of your business you want...
Staying True to your company’s USP

Staying True to your company’s USP

Whilst it’s tempting to go the whole hog when it comes to your marketing efforts, sometimes stepping back and stripping back your strategy is the way forward. There are so many branches of marketing available from SEO, web development, UI, UX, PPC, content marketing,...