The Foresters is a pub restaurant located in the heart of Hampton Wick village, situated in between our very own Collective Creative studio and the town of Kingston-upon-Thames.
With their loyal customer base, excellent reputation and huge potential to expand their brand, we were very excited to be get to work to promote this very special business through our online and offline efforts.
The Foresters’ long standing reputation for quality food, friendly service and a welcoming place to have a pint was well-known throughout the community, and yet their website was nothing to shout about. With its outdated design and difficult navigation, their online identity was failing to show off all the great things that the establishment had to offer – including its enviable location, an award-winning menu and its unique interiors & exteriors.
The redesign of The Foresters’ website was focused on showcasing all these selling points. We created a one-page website with full-width images, using The Foresters’ existing tagline – EAT · DRINK · STAY – as a basis for the page structure as the user scrolls down. Ribbon-style side navigation (which was in-keeping with existing branding) was implemented to direct users out to various links including a third party booking site, social media pages and a ‘What’s On’ blog area providing information about upcoming events and promotions.
Our copywriting service was used to to create optimised web content for the blog as well as each section of the website. Alongside the redesign, we took control of both the Twitter and Facebook accounts providing daily updates about The Foresters and interacting with other users. We also compose monthly branded email campaigns which are sent to each and every subscriber of the pub’s thriving mailing list.
Beyond the website, The Foresters has kept us busy providing offline advertising materials such as posters, event invitations, print ads, loyalty cards and behind the bar signage. This graphic design work is often syndicated through our online output to provide an integrated approach to our marketing strategy for The Foresters.
Find out more about our web design and online marketing services at Collective.Digital