As we draw to the end of the year and pen our last blog of 2023, we are looking to the future. What does 2023 hold for business? What will be trending in tech and marketing? We take a look at some items that have caught our interest for the New Year ahead…
Flexible/Hybrid working to fix the digital skills shortage
What better way to attract top talent to your business than by offering a flexible working policy that means you can hire staff members that live anywhere in the world rather than just isolating your talent pool to the UK or local to your business premises.
We predict a mix of AR and VR applications to be implemented across various industries, including business, healthcare, aerospace and defence. This will be used to bridge the physical and digital worlds and provide a unique user experience that can’t be found elsewhere.
Whether we realize it or not, mixed reality is becoming on the other hand increasingly present in various aspects of our lives. AR allows you to superimpose digital objects onto real-world surroundings, while VR places you in an alternate environment where objects and backgrounds are entirely simulated500.co
Google has led the conversation and increased the emphasis on the importance of content marketing strategies as the best way to rank. In order to be a thought leader in your industry and to rank highly, you need to be creating fresh, relevant and quality content – continuously.
An emphasis on protecting privacy
It’s important to be a brand that your customers can trust, and this comes in many forms. From authentic and real experiences through to respecting your customer base and their privacy, companies will want to invest in ensuring they have a trustworthy and respected reputation.
If your employees don’t rate or support your brand, why on earth should your target audience? Starting with a healthy approach to company culture, increasing employee advocacy by encouraging staff to post about your company and the great things you do, across different platforms, is a great way to boost your employee advocacy rating.
So what do you think? Have you any predictions for 2023? We’ll check back in the New Year and see whether our crystal ball was right. Until then, have a wonderful Christmas and a very Happy New Year from all of us at the Collective Team.