It’s a simple question – with a complex answer. Do you know your audience?
Have you gotten to grips with what drives them, what inspires them, what their pain points are, and what their needs are? Do you know their habits when it comes to looking for products or services? The steps they take when browsing online, and using social media? Do you know what makes them tick?
The very first principle of marketing is to understand and be in tune with your audience. Only when you have all of the answers to all of the questions will you be better positioned to target them – whether that’s with advertising, providing relevant and engaging content, inspiring them to connect on social media and other ways of getting in front of them on the right platform at the right time.
It’s all about the data….
You might be thinking, okay but how do I find out about my audience? How do I find out who they are? How do I collate all of the information needed to develop personas and sales funnels? Where do I begin?
It’s all about the data. There are many tools you can use to collect information about your target audience. From demographic information, through to the websites they visit, keywords and phrases they search for and more. Tools such as GA4, AHREFs, Search Console, Meta for Business and others can help you collect the data you need to create an idea of what your audience looks like and how best to target them.
It takes time…
As with most marketing strategies, it’s not a quick fix. You need to invest time (and sometimes money) into researching your audience and finding out the ins and outs of what that looks like. It’ll be worth the investment because once you have a clear idea of who you are looking to target, the next step is to choose the right strategies and tools to reach them. Rather than taking a shot in the dark and wasting valuable time and money right?
How is this relevant to marketing though? Is this not for the sales department to deal with?
Well, no. Marketing is focused around the psychology of people. What drives their impulses to buy? What actions do people take when they need something, and how do they go about finding it? Once you have the answers to these questions you will know what marketing strategy will best fit. You’ll know what content you need to write. What social posts will resonate most with your audience. And most importantly (to some) you’ll know how to drive traffic and therefore conversions.
Interested in finding out more?
Find ways in which we can help. From building you a brand new website, conducting an audit of your current digital presence and drawing up recommendations, running paid ads, SEO implementation and lots more… Collective Creative can help.
Get in touch today!